Alia Bhatt Targeted by Deepfake: Viral Video Sparks Concerns Once Again

After Rashmika Mandanna and Kajol, Alia Bhatt’s deepfake video is going viral. The videos have sparked concerns over the use of artificial intelligence. In the video, Alia’s face is morphed into a different woman. The video shows the woman looking into a camera and making questionable dirty gestures!! Alia Bhatt: the new prey of a deepfake world!

A recent deepfake video circulating on the internet features a girl resembling Alia Bhatt, engaging in some uncivil gestures. The video shows a girl who resembles Alia and she’s seen wearing a blue floral co-ord set while making some obscene gestures to the camera. The video’s widespread circulation on social media has raised significant concerns among the public. After a close inspection, it becomes evident that the girl in the video is not Alia Bhatt, but her face has been digitally imposed on someone else’s body.  

A few days ago, a deepfake video of Kajol went viral. Then people found out that the video was actually of a British social media influencer. Before that Rashmika Mandanna’s deepfake video was also going viral. Deepfakes are digitally altered videos in which the face or body of a person is edited to make it seem like someone else.

Laws are being regulated Against Deepfake!

Last week, Union IT Minister Ashwini Vaishnaw met social media platforms to discuss the issue of deepfakes. Google, the owner of  YouTube, said in a statement it was committed to responsible AI development and has robust policies and systems to identify and remove harmful content across its products and platforms. During a virtual summit of G20 nations, PM Modi also called on global leaders to jointly work towards regulating AI and raised concerns over the negative impact of deepfakes on society.

Ranjana Adhikari, Partner, INDUSLAW said, “The central government has shown commendable urgency in tackling the menace of deepfakes. Deepfakes, arguably the most dangerous form of misinformation, pose unprecedented threats not just to democracy and its processes but also to the rights of digital nagriks in online spaces.”